ANELEN's Custom ETL service is now handoff.cloudLearn more
Most ETL services are limited to popular applications and data stores. Where they don't cover, we are here to help!
ETL: Process of Extracting, Transforming, and Loading data.
A SaaS business customer needed to move the data from their production applications to the data warehouse for product analytics. However, most ETL services do not support bringing data from minor cloud services or proprietary applications. Anelen's versatile REST API connector is quick to configure and starts extracting the data immediately with a fraction of the cost of hiring a data engineer.
B2B startup computes the product usage metrics in a data warehouse and wanted to use the metrics to automate the up-selling campaigns. Anelen integrated the data warehouse and the target applications such as Pardot and Marketo. The daily import of the metrics served as a PQL (product qualified leads) and made the targeted campaign 10X more efficient.
Customer retention is the key to the sustaining growth of a business. It is important to identify the "at-risk" customers and support them before it's too late. Customer health metrics may be computed to identify who is likely to churn. Anelen can help publish the metrics to the customer support applications like Zendesk. The customer success operation becomes 10X more effective in defending the revenue.
We deploy scalable and industry standard solutions such as Singer.io and AWS Fargate. Data is extracted from the source applications, then loaded to a destination data store such as the data warehouse (Redshift, BigQuery, Snowflake, etc) or another cloud applications (Salesforce, Marketo, Zendesk, etc)
"We have been extremely pleased with the work done by Anelen to set-up a platform to enable us to gain deeper levels of insight into many aspects of our business. Anelen has both the expertise, and just as importantly, the desire to help its clients get the most value they can out of their data."Tiny Technologies Inc.
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